Critically evaluate an artefact of a marketing communications campaign Essay - 2

Critically evaluate an artefact of a marketing communications campaign (advertisement, brochure, poster, etc) for either a graduate traineeship or a masters degree - Essay Example Advertisements have also been found by Gronhaug, Kvitastein and Gronmo (1991) to come in many different forms and versions. This however does not mean that any form of poster at all can be selected for any product or service. Proctor, Proctor and Papasolomou-Doukakis (2002) indicated that there are several factors that ought to be considered in designing a poster for advertisement purposes. Because the factors are many, different writers and reviewers have tried to discuss some of the most salient factors at one point in literature or the other. In this paper, various works of literature are reviewed, based on which four important thematic factors that ought to be considered when undertaking marketing communications campaign have been discussed. To ensure practicality, the literature and factors have been used to critique a specific artifact in the form of poster for a Masters degree. At the end of the paper, the strengths and weaknesses of the attached advertisement are going to be identified as they apply to the four thematic factors considered. Shankar (1999) stated that â€Å"consumers interact with advertising for a variety of reasons whilst different groups show varying degrees of understanding towards the function and purpose of advertising† (p. 5). The understanding that this claim gives is that any piece of advertisement must factor in the different needs of customers, noting that not every consumer will be looking for exactly the same thing from a piece of advertisement. When advertisement is seen as a tool or component of marketing, then the advertiser would want to achieve this task of satisfying the varying needs of customers by incorporating very elementary factors of competitive marketing (Shankar, 1999). In competitive marketing, there are four major elements that a marketer would want to give emphasis to and these are place, product/service, price and promotion. To make

Pros and cons of inserting a chip or radio frequency identification Essay

Pros and cons of inserting a chip or radio frequency identification device into an individual - Essay Example Our comfort factor in swiping credit cards or tapping cellular phones at certain POS shows that we think nothing these days of the personal information that it shared with others. Knowing all these factors, I cannot help but wonder as to why there is so much discussion over the pros and cons of implanting an RFID chip just under our skin when such technology is meant to insure that we will get ample and accurate medical care each time we pay a visit to the doctor or the emergency room. It creates an almost perfect healthcare system for us in that way. Companies like VeriMed, who are tasked with the creation of these ID chips assure the patients that procedure for implanting the chip and the accompanying stored information pose no danger to the patient. In fact, listening to their explanation about the importance of the microchip implant is quite logical. VeriMed representatives (â€Å"Patient: For Patients, Caregivers and Loved Ones,† n.d.) assure the patients that it is : .. the first and only FDA-approved patient identification system that uses an implantable microchip. While that may sound like science fiction, its really down-to-earth, common sense when it comes to your life. About the size of a grain of rice and inserted just under your skin in the back of your right arm, each VeriMed microchip contains a unique identification number that emergency personnel may scan to immediately identify you and access your personal health information - facilitating appropriate treatment with less delay. Such an argument actually makes sense when you think about it because in emergency situations wherein the patient is incapable of answering doctor and nurse questions, a mere scan of the chip will tell the doctors exactly what they need to know about their patient. With the chips ability to â€Å"speak† for the patient in a way, a patient is